I am a communications manager with a decade of experience in leading integrated multi-channel marketing, communications, defining branding, customer acquisition and retention strategies and building communications functions for various organizations from scratch.
Spending 8 years in managerial roles with various organisations and a diverse set of industries, I have expertise in strategy and execution of PR Campaigns | Marketing Partnerships | Corporate and Brand Communications | Media Management and Intelligence | Digital Advocacy | Crisis Communications | All external, internal and Marketing Communications.
In my recent roles and projects, I have lead the whole marketing and communications vertical for companies and been responsible for the brand planning, strategy and management.
“Corporate communications shapes perceptions of all stakeholders including clients/customers and employees. An effective corporate communication strategy will deliver the company's mission to the heart of the stakeholders through repeated, refined and well-crafted messaging. It is an essential part of a company's long term growth strategy and creates brand value, equity and loyalty in the customer's mind driving positive word of mouth hence having an incremental effect on sales.”
- Lipika Sharma
Not only did she deliver consistent and high-volume output but also built capabilities for scale along the way. Her ownership at OYO was really commendable. She handled a team as well as external stakeholders quite well. She is a great asset and steps up to take on bigger responsibilities when presented with the opportunity.
Keeping a project team of 10 + people aligned toward the same tasks might sound impossible, but it seemed like a breeze to Lipika. We worked closely together for six months and I was constantly amazed not only by her communication skills, but also by her ability to keep the team motivated through the inevitable challenges.
Shrihari Chelluri, Creative Designer, HealthPlix Tech.
Lipika is a highly skilled and experienced manager. She spearheaded the communications vertical at HealthPlix managing the branding, communications, content, and graphics team. She always led by example. Lipika’s mastery of both her core role and extra projects has been critical to the company's growth. Her dedication to her craft is nothing short of inspiring, and her ability to coach others is something that I’ll miss. She is an asset to any company. I would love to work with her again!
100+
Destinations Visited
35
Projects
8
Torn Pairs of Shoes
2
Lost Backpacks
